Berkshire Hathaway HomeServices Beach Properties of Florida is pleased to announce the promotion of Katie Crowe to Marketing/Operations Supervisor and Karina Caraballo to Marketing Manager for the brokerage headquartered in WaterColor, FL. Both Crowe and Caraballo are expanding their existing roles with the brokerage to take on additional responsibilities and management duties.
“We’re thrilled to see Katie and Karina grow within our brokerage and assume these key roles,” said Jimmy Burgess, Chief Executive Officer for Berkshire Hathaway HomeServices Beach Properties of Florida. “Each of these women bring a unique perspective and expertise to their professions, and we look forward to seeing them excel for the betterment of our company and agents. It’s always rewarding to cultivate talent within your own organization, and these two truly shine!”
Since joining the agency in 2021 as an operations coordinator, Crowe has been responsible for onboarding and training new agents at the brokerage. With her new role, she will continue overseeing agent onboarding along with orientation account management, mobilization of agent tools and company resources, serving as a communications liaison between the agency and area realtor boards, and overseeing brokerage marketing initiatives.
“I am thrilled to take on this new role and increase my responsibilities at Berkshire Hathaway HomeServices Beach Properties of Florida,” said Crowe. “We have an incredible in-house marketing team, and recruit only the best agent talent, and it is an honor to be able to guide and empower the area’s best. We are excited about what’s ahead as our agency continues to grow.”
Caraballo joined the brokerage in February 2021 as a marketing coordinator. As marketing manager, she will strategize and oversee company and agent marketing initiatives across all media platforms, institute best practices for agent marketing, and foster the globally recognized Berkshire Hathaway HomeServices brand that influences every aspect of the company’s marketing efforts. In addition, Caraballo will serve as the liaison for brand partnerships with the 30A Company and the Berkshire Hathaway HomeServices network.
“I’m passionate about the services we provide and the agents we assist at Berkshire Hathaway HomeServices Beach Properties of Florida,” added Caraballo. “I look forward to expanding my role within the brokerage and accomplishing bigger and broader marketing goals in the new year and beyond. We have some exciting initiatives planned already that we can’t wait to offer to our agents!”
Established in 2007 to be a premier real estate company dedicated to extraordinary customer service, Beach Properties of Florida became an affiliate of Berkshire Hathaway HomeServices network in 2016 and wholly owned by HomeServices of America in 2022. Since that time, it has earned a host of honors, including being recognized for six consecutive years as members of the Berkshire Elite Circle, a prestigious designation given to the Top 50 companies in the Berkshire Hathaway HomeServices network.